Marketing Specialist (Gaming Industry)

About the position

Job Overview: We are seeking an experienced Marketing professional with strong knowledge of the gaming industry to lead brand building and market positioning. The ideal candidate will understand how to grow a brand strategically, identify the right markets and timing, and work closely with operators and affiliates to maximize exposure and performance. Key Responsibilities: Develop and execute brand-building and marketing strategies aligned with our platform and partner operators Identify optimal markets, channels, and timing for campaigns to drive growth and visibility Promote both games and the platform through effective advertising and affiliate strategies Identify, engage, and manage the right influencers, affiliates, and marketing partners Work closely with operators to tailor marketing initiatives and maximize performance Analyze market trends, user behavior, and campaign performance to optimize results Requirements: Proven experience in marketing within the gaming, iGaming industry Strong understanding of brand development and market positioning Experience working with operators, affiliates, and advertising partners Ability to identify and activate the right audiences and promotional channels Strategic mindset with strong analytical and execution skills Excellent communication and relationship-building abilities Preferred Qualifications: Experience with affiliate marketing and performance-based campaigns Knowledge of player acquisition, retention strategies, and regional market dynamics

Place of work