Senior Product Marketing Manager to Sendify

About the position

Sendify helps small and mid-sized businesses run smarter logistics without complexity. We are a 65-person high growth scaleup based in Gothenburg, serving SMEs across Europe, and we are evolving from a price-focused shipping tool into the leading logistics system.

That shift needs to be clearly understood by the market. And that’s where you come in.

We are looking for a Senior Product Marketing Manager to take full ownership of our narrative, positioning, and commercial messaging. You will be the person who defines how we articulate what we do, who we are for, and why it matters. Internally, you will be the force that brings clarity. Externally, you will shape how customers, partners, and prospects perceive Sendify.

This is a role for a strategic doer. Someone who can build frameworks and at the same time will roll up their sleeves when needed to move the needle..

About the role

In this role, you will take full ownership of shaping and evolving our strategic narrative. You will lead and define our value proposition internationally. Your work will be grounded in real insights through interviews with customers and lost prospects, as well as structured data collection and surveys, you will dig deep and uncover the pain points and cost drivers shaping SME logistics today. From these insights, you will craft commercially sharp messaging that resonates within SME.

As a central cross functional player, you will operate as a true midfielder in the sense that you will make the entire team perform better together. You will collaborate closely with Product, Sales, Customer Support, and external agencies. Your task is to make sure every touchpoint, across all channels, tells the same clear, compelling story that reinforces our positioning in the market.

After five years, this role has been pivotal to

• Establishing Sendify as a clear first-choice solution for the right SME segments, based on system value rather than price.

• Building a strong, consistent, and market-leading positioning that holds over time and across markets.

• Making narrative and positioning active decision inputs for product development, pricing, and go-to-market strategy.

• Reducing friction in the sales process through clarity around target customers, use cases, and differentiation.

• Creating a shared internal language that makes the organization faster, more focused, and more scalable.

You

• Several years in Product Marketing, Strategic Content or Marketing Strategy (B2B SaaS context)

• You have conducted deep customer interviews and turned insights into commercial messaging

• Comfortable working end-to-end: research, strategy, execution

• AI-native: You use tools to scale output, not to replace your thinking

• You thrive on autonomy, love turning ambiguity into clarity and ideas into practical systems

• You’re motivated by the scale of your impact rather than the size of the team you manage

• English is our lingua franca. As we operate in Sweden and Germany, fluency in either Swedish or German is a strong advantage

• If you also have experience in logistics, supply chain, or operational SaaS it is great, but not demanded for this role.

About you

You work best with autonomy and trust, and you expect the same in return. You’re comfortable partnering closely with the hands-on founding team who values clear thinking, strong opinions, and evidence over noise. You don’t need detailed instructions, but you do value sharp sparring, fast feedback, and honest discussions.

You’re confident enough to challenge ideas when something doesn’t add up, and pragmatic enough to adjust when reality proves you wrong. You thrive in a setting where responsibility is real and impact is visible. You don’t wait to be asked, and you don’t hide behind process. You take ownership, communicate clearly, and move things forward.

Most importantly, you enjoy building something meaningful together. You see this role as a partnership, not a handover, and you’re motivated by shared success rather than individual credit.

About us

Sendify has been built over more than eight years, with much of the founding and early leadership team still here today. We care about long-term ownership, trust, and building something that lasts, not just growing fast for the sake of it.

We move fast, but value quality. Marketing is built on partnerships and agencies, but the story has to come from within. This role is central to our next phase. You will work directly with our Director of Marketing and will have a real seat at the table, and shape how the market perceives our evolution. It is a chance to make a real mark, not just on our brand, but on the business as a whole. This is for someone who’s ready. Who wants to build something lasting. And who’s excited to be first in, create their own success, and help define what comes next.

The Process

This is a recruitment by Digitalenta. The process contains structured interviews, psychometric testing and a tailored case assignment. Are you ready to lead, grow and build something great? Apply now.

Place of work