General Manager – Boutique Fitness Studio

About the position

General Manager – Boutique Fitness Studio

Location: Dubai

Salary: AED 20,000 – AED 23,000 per month (Tax free) + bonus + 22 days annual leave + public holidays

£4,200 – £4,830 per month

$5,400 – $6,210 per month

Are you an experienced leader in the fitness industry with a passion for delivering exceptional member experiences? We are looking for a General Manager to lead a high-performing team and oversee the full operation of a premium fitness studio in Dubai.

This is a people-first leadership role where culture, standards, and performance go hand in hand. If you're someone who thrives in a fast-paced, client-focused environment, this could be the perfect next step.

About the Role

As General Manager, you will be responsible for leading every aspect of the studio’s success – from managing and inspiring the team, to driving revenue and ensuring a best-in-class experience for every member. This role requires strong leadership, commercial awareness, and the ability to build and maintain a vibrant studio culture.

Key Responsibilities

Team Leadership: Recruit, train, and develop a high-performing studio team across front-of-house and coaching staff

Culture & Standards: Set the tone and uphold the values, standards, and energy of the studio

Sales & Membership Growth: Drive new member acquisition and revenue growth through strong local marketing, lead conversion, and community outreach

Client Retention: Develop and implement retention strategies that keep members engaged, supported, and loyal

Operational Oversight: Ensure smooth day-to-day operations, with a consistent focus on quality, cleanliness, and safety

Performance Management: Monitor KPIs across sales, retention, and member satisfaction – and use data to guide decisions

Client Experience: Lead from the front by being visible, approachable, and actively engaged in the member journey

What We’re Looking For

• Proven experience managing a high-end gym, boutique studio, or fitness concept
• A strong understanding of both operational management and commercial performance
• Natural leadership skills with the ability to motivate, coach, and get the best out of others
• Sales-driven mindset with a focus on building long-term member relationships
• Excellent organisational skills, attention to detail, and a proactive approach
• A passion for the fitness industry and delivering exceptional customer service

Your recruiter for this role is Tom Trout, Founder and Director at Love Recruitment International, and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs across the globe. Tom is a wellness and HR recruitment specialist for the international market—if you’re keen to be considered, please apply now

Place of work