CRM Coordinator

About the position

Position Overview

The CRM Coordinator will contribute to the development and management of customer-
focused relationships by planning and building highly targeted and engaging CRM lifecycles & campaigns across various brands and markets. The objective is to analyse and optimise CRM to create a personalised and world class experience

Key Responsibilities

• Planning and coordinating with the Head of CRM, CRM/Lifecycle team leads, Rewards team, and Sportsbook team for all ad-hoc communications at both global and local levels across all markets
•  End-to-end execution of promotional campaign plans, including bonus setup and marketing communications via Newsletters, SMS, and Onsite notifications, using tools such as FSBO, CABO, LXP, and Optimove.
• Planning and coordinating with the CRM Operational team and CRM team lead to test promotional campaigns and offers across all channels and on-site before going live.
• Collaborating closely with the Content team, Design team, and other stakeholders on all outgoing marketing promotions to ensure campaigns are delivered as planned acrossverticals (Casino, Live Casino, and Sportsbook).
• Updating segmentation and target groups.
• Assisting with campaign escalation JIRAs.
• Setting up marketing automation across multiple channels (journeys and automated campaigns).
• Working closely with the BI team to ensure timely reports are provided to credit
  rewards and prizes in accordance with the terms and conditions.
• Monitoring daily priorities in Optimove.
• Collaborating with the CRM Operational team on new tools and planning improvements.
• Assisting the CRM and Rewards teams with daily QA checks.

Requirements

• Communicator - Excellent English communication skills (written and spoken). Able to explain own ideas clearly and able to understand and manage stakeholder expectations
• Adaptable – Able to shift focus and priorities according to business needs and enjoy finding creative solutions to problems
• Accountable – Willing to take ownership and be held accountable
• Pragmatic – Thrive on challenge; action-orientated and not afraid to prioritize
• Organized – Meticulous attention to detail and time management. Team player with
  project and stakeholder management skills
• Experience in a relevant CRM/Retention role, ideally within iGaming
• Basic knowledge of CRM tools including or similar to Optimove, Optimail, Silverpop/Acoustic, Mobivate and/or ExtremePush
•  Understanding of player lifecycles and customer segments

Why Work With Us?

At Silverspin, we’re not just about work—we’re about passion, innovation, and community. Joining us means you’ll be part of a team that celebrates creativity, supports professional growth, and values every voice. We’re committed to making Silverspin a place where you’ll be excited to come to work every day (and maybe have a little fun along the way!). 🎉💼  We offer:

• Competitive Salary & Benefits
• Growth & Development Opportunities
• Creative and Collaborative Environment

Silverspin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Place of work