Sr Manager, Communications & Marketing, Bangalore

About the position

Role: Sr Manager, Communications & Marketing, Bangalore
Experience: 8-10 years | Up to 20 LPA
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Role Summary

The Senior Manager Marketing & Communication is responsible for leading orgs’s communications strategy, brand positioning, and content ecosystem across verticals. The role includes brand development, content leadership, campaign management, event communications, team management, and cross-functional collaboration. The role will work closely with program teams, leadership, design, and digital teams to ensure that the organization’s communication efforts are unified, compelling, and aligned with its mission.

Key Responsibilities

Strategic Communications & Brand Development

• Define, refine, and implement the integrated brand and communications strategy

• Position org within the education and skilling ecosystem with a consistent narrative

• Develop cross-platform campaigns to build visibility, thought leadership, and engagement

• Measure communications effectiveness against pre-agreed metrics and make improvements based on data

• Build and implement content strategies for Schools, Youth, Tech app, Knowledge Hub, Fundraising, and other teams

• Supervise creation of articles, blogs, reports, newsletters, AVs, case studies, and presentations

• Ensure all communications align with program strategies and organizational impact

• Collaborate with research and data teams to turn insights into storytelling

• Develop systems for collecting stories and testimonials from learners, teachers, partners, and government stakeholders

• Conduct or oversee field visits to gather case stories, quotes, and multimedia content

Event Communications & Campaigns

• Lead end-to-end communications for key organizational events, including staff meet and org's sector focused annual summits
• Oversee pre-event promotion, branding, AV setup, live coverage, and post-event storytelling

• Manage vendors for design, production, and technical execution

Team Leadership and Coordination

• Manage and mentor a team of Communications professionals

• Set performance goals, review progress, and mentor team towards professional growth

• Align content production with program needs and manage the communications calendar

• Coordinate recruitment, onboarding, and performance reviews for team members

• Regularly track and report communication performance

• Ensure timely documentation and internal reporting of communications outcomes

• Archive all communication materials and ensure compliance with branding guidelines

Internal Communications and Cross-Functional Support

• Serve as the single point of contact (SPOC) for all program communication requirements

• Provide strategic communication inputs for Business Development, People, and Knowledge Hub teams

• Lead the content creation and dissemination for annual reports

• Ensure smooth coordination across social media, digital, design, and program teams

Systems, Processes and Compliance

• Establish content creation workflows with clear briefs, timelines, and approvals

• Ensure adherence to brand, finance, and HR policies across communications deliverables

• Manage the communication budget and track spending

Skills and Experience Required

• Degree in Communications, Marketing, Journalism, or related field

• 8-10 years of experience in strategic communications, brand management, or marketing

• Demonstrated ability to manage brand identity and integrated campaigns

• Strong editorial, visual storytelling, and content development skills

• Experience in team leadership, performance management, and mentorship

• Experience in event-based communications and campaign execution

• Background in education, development, or nonprofit sector preferred

Place of work