National Sales Manager - Adhesive

About the position

National Sales Manager (NSM) – Adhesives & Hardware Market

About the Company:
Join a leading name in the specialty chemical industry, recognized for its innovation in PU and water-based adhesives catering to the paints, paper, construction, and hardware sectors. With a strong local and international presence, the company is committed to delivering sustainable, high-quality chemical solutions.

Position Overview:
We are looking for an experienced and driven National Sales Manager (NSM) with a strong background in adhesives and the hardware market, particularly with a B2C approach. The ideal candidate will be responsible for leading nationwide sales efforts, expanding market presence, and building a customer-focused strategy to position the company as a market leader in the adhesive segment.

Key Responsibilities:

• Develop and execute a comprehensive national sales strategy focused on adhesive products within the hardware retail and B2C channels.
• Lead, coach, and manage a high-performing sales team to drive performance and market coverage.
• Build strong distributor and retailer networks in the adhesive and hardware markets.
• Identify growth opportunities and create channel-specific plans for expansion.
• Conduct competitor and market analysis to align offerings with market needs.
• Drive new product launches, promotions, and retail campaigns to increase visibility and shelf presence.
• Ensure exceptional customer service and strengthen client relationships to build brand loyalty.
• Track sales KPIs and adjust strategies to ensure consistent achievement of revenue goals.

Required Skills & Qualifications:

• Minimum 10 years of sales leadership experience, with proven expertise in adhesives and the hardware market.
• Strong knowledge of PU and water-based adhesive technologies.
• Established network of contacts in the hardware, DIY, or construction material retail segments.
• Demonstrated success in growing national-level sales and distribution.
• Excellent communication, negotiation, and team leadership skills.
• Ability to work cross-functionally with product, marketing, and operations teams.

What We Offer:

• Competitive salary package (commensurate with experience).
• Opportunity to shape sales strategy in a growing adhesive business.
• Career growth in a respected and innovation-driven organization.

Place of work