AVP/SM Marketing

About the position

Our partner organization is dedicated to empowering the next generation with essential skills in new-age technologies. Their mission is to bridge the gap between industry demands and workforce readiness, ensuring that today's youth are well-equipped to meet tomorrow's challenges. They specialize in skilling and upskilling programs focused on areas like Advanced Manufacturing, Robotics and Automation, AI, IoT, Renewable Energy, and other cutting-edge fields.

Role Overview

As the AVP/SM-Marketing, you will be a key member of the senior leadership team, driving the strategic direction of the marketing function. This role demands a leader who can amplify the organization's brand globally, establish thought leadership, and create a robust marketing ecosystem that aligns with the organizations ambitious growth goals.

You will oversee end-to-end marketing efforts, including strategy, branding, partnerships, and digital innovation, ensuring that the organization remains a pioneer in the industry.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive, multi-year marketing strategy that positions the organization as a global leader in advanced manufacturing education.
• Collaborate with the senior leadership team to align marketing strategies with the organizations long-term vision and business objectives.
• Anticipate market trends and emerging opportunities to shape the organization's strategic priorities.

Brand Positioning and Thought Leadership

• Establish the organization as a trusted thought leader in advanced manufacturing and education sectors.
• Spearhead initiatives to enhance brand recognition and reputation across global markets.
• Lead high-impact storytelling and brand campaigns that reflect the organizations mission and values.

Global Marketing Operations

• Oversee global marketing operations, ensuring consistency and excellence in execution across geographies.
• Lead integrated marketing campaigns, combining digital, content, and traditional marketing approaches for maximum reach and engagement.
• Utilize advanced analytics and insights to drive data-informed decision-making and continuous optimization.

Partnership Development and Industry Influence

• Cultivate and manage high-value partnerships with educational institutions, government agencies, and industry stakeholders.
• Represent the organization at global forums, conferences, and industry events, advocating for the organization's vision.
• Build strategic alliances to advance the organizations goals and unlock new opportunities.

Leadership and Team Development

• Build, mentor, and inspire a high-performing marketing team.
• Foster a culture of innovation, collaboration, and excellence within the marketing function.
• Drive cross-functional alignment and collaboration to ensure cohesive messaging and seamless execution.

Financial and Operational Accountability

• Manage and optimize the marketing budget to ensure maximum ROI.
• Monitor key performance metrics, ensuring that marketing investments are directly tied to organizational growth and impact.
• Report regularly to the CEO and board on marketing performance and strategic milestones.

Qualifications

Educational Background

• Masters degree in Marketing, Business Administration, or a related field.
• Advanced certifications in strategic marketing, digital transformation, or leadership are preferred.
• 10+ years of progressive experience in marketing, with at least 5 years in senior leadership roles.
• Proven success in driving global marketing strategies, preferably within the education, technology, or manufacturing sectors.
• Demonstrated expertise in brand building, digital transformation, and strategic partnerships.

Place of work