Product Marketing Engineer

About the position

Are you ready to take the next step in your Marketing career?
We are NOK HC, a trusted leader in HR solutions. We are excited to present an incredible opportunity with one of our esteemed clients. We foster a diverse and flexible work environment. At NOK, we value our employeesjoin us now! This could be your chance to shine!
About the Client

Our group is a leading manufacturing company in the field of security, locking systems and door accessories. Being a locally trusted market leader and a strong brand with expanding regional and global footprint, we are continually committed to making each and every one of our customers know, that through us, safety is found. Our mission is to give you the power to protect what matters, as we believe that everyone and everything of value deserves to be kept secure, without compromise. Our group offers a wide multi-tier portfolio for all security and installation requirements, customizable for any application or finish. With a rich history of 75 years of experience, we have been successfully securing millions of homes and businesses in Egypt and worldwide, with specific focus on residential, administrative and commercial sectors, touristic and educational entities, airports and high security establishments.

Job Title
Product Marketing Manager Engineer

Job Summary

We are looking for a strategic and dynamic Product Marketing Manager Engineer to lead the go-to-market (GTM) strategy and drive the success of our products in the market. You will be responsible for positioning, messaging, competitive analysis, product launches, sales enablement, and customer insights to ensure our offerings stand out and resonate with the target audience.

Job Responsibilities

· Develop and execute product positioning, messaging, and value propositions that resonate with target audiences.
· Plan and lead product launches, collaborating with Product Management, Sales, and Marketing teams to drive awareness and adoption.
· Conduct market research and competitive analysis to identify trends, customer needs, and positioning opportunities.
· Create sales enablement materials, including battle cards, presentations, case studies, and product guides to support the sales process.
· Own the creation of marketing assets like datasheets, whitepapers, web content, and promotional campaigns.
· Collaborate with the Demand Generation team to develop campaigns that drive product interest, adoption, and revenue.
· Serve as the internal and external evangelist for the product, occasionally working directly with customers, partners, and prospects.
· Analyze product performance, customer feedback, and market trends to inform product enhancements and marketing strategies.
· Work closely with Product Management to align on product roadmap priorities based on market demand.


Key Requirements

• Bachelors degree in Engineering (Mechatronics or Electromechanical is preferred).
  
• 6 - 10 years of experience in the same role.
  

· Strong understanding of market research, positioning, messaging, and go-to-market strategy.
· Excellent communication skills, both verbal and written, with the ability to translate technical features into clear customer benefits.
· Proven experience with cross-functional collaboration between product, sales, and marketing teams.
· Analytical mindset with the ability to leverage data to make decisions.
· Experience in B2B or B2C marketing (depending on your company's focus).

Working Conditions

• Full-time, on-site role
  
• 2 days off
  
• Very attractive package

Place of work