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Marketing Manager
- directions_car Birmingham
- work Full-time
About the position
Marketing Manager
Full Time - Permanent
Salary up to £35,000
Base: Five Ways, Birmingham
M&S Opticians launched in 2019 and provides the high quality optical & hearing care
with in the M&S store environment. With over 38 stores across England, Scotland
and Wales, our offering continues to grow, with the latest frame range including
designer brands and clinical excellence with OCT scan technology included with
every eye test. M&S Opticians are also the first Which? Recommended Opticians.
About the role
We are looking for an experience marketeer to continue to build the M&S Opticians
brand and support the generation of appointments as we build our reputation as a
leading optical and hearing care supplier on the high street.
This role will work closely with the Head of Marketing in meeting the marketing
objectives through the development and implementation of effective multichannel
marketing plans. Highly organised, you will need to be an all-rounder who can
manage digital and CRM campaigns, merchandising and promotional projects
alongside design and print. This role will need to manage internal and external
stakeholders including M&S and therefore strong communication skills are key.
Key Responsibility areas will include:
- Develop and implement marketing plans to support the overall marketing
strategy in relation to KPIs.
- Ensure appropriate systems for measuring marketing activity are in place and
report to key stakeholders.
- Identify and recommend new activity which can be trialed and ultimately
implemented to develop the business.
- Contribute to the development of the marketing strategy through learnings
and recommendation.
- Work with Head of Marketing to strengthen marketing’s retail and customer-centric approach.
- Be a guardian of the brand and ensure compliance across the business.
- Be responsible for the day-to-day management of a number of external
agencies including digital, design, and print.
- To develop and manage an effective and efficient marketing executive.
Who we’re looking for:
You will be an experienced marketeer, used to working in a fast-paced marketing
environment, ideally B2C, who is looking for their next challenge. We need someone
who is organised, able to meet deadlines, and plan campaigns across multiple
channels. Experience of managing a direct report would be ideal. You will need to be
confident to liaise with key stakeholders both internally and externally while
delivering and analysing campaigns to a high standard.
Place of work
Birmingham
app.general.countries.United Kingdom
About the company
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Relevant places near
- Birmingham
- Wolverhampton
- Dudley
- Walsall
- West Bromwich
- Sutton Coldfield
- Solihull
- Redditch
- Stourbridge
- Halesowen
Job ID: 9477197
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