Demand Generation Specialist

About the position

EyeCarePro is a leading provider of digital marketing services tailored specifically for eye care professionals. We are a fully remote, fast-paced company with a strong focus on collaboration, innovation, and helping our clients succeed. We are passionate about making a difference, and were looking for team members who share our drive and enthusiasm for growth.

Position Overview:
We are seeking a highly analytical and tech-savvy Demand Generation Specialist with expert-level HubSpot experience. The ideal candidate will be responsible for improving our marketing automation systems, optimizing conversion pathways, and providing actionable insights through data-driven reporting. This role plays a critical part in driving mid-funnel (MOFU) and bottom-of-funnel (BOFU) marketing initiatives.

This is a remote position working 8 AM 4 PM EST, Monday through Friday. Candidates must have their own equipment and be prepared for load shedding where applicable. No travel is required.

Key Responsibilities:

• Manage and optimize the marketing technology stack, including HubSpot CRM, email automation, and lead nurturing systems.

• Develop and execute strategies to improve marketing efficiency and lead conversion rates.

• Identify opportunities to enhance automation workflows and marketing processes.

• Work with the marketing agency to develop and implement SEO strategies for MOFU and BOFU content.

• Track keyword performance, search rankings, and refine optimization strategies.

• Optimize landing pages, website forms, and overall user experience to maximize lead capture and conversion rates.

• Track, analyze, and report on the performance of MOFU and BOFU marketing campaigns.

• Develop dashboards to provide real-time visibility into campaign performance and marketing initiatives.

• Measure the ROI of marketing activities, including lead nurturing programs and technology investments.

• Collaborate with the Sales team to improve lead handoff processes and ensure lead quality.

• Gather and incorporate sales feedback to refine marketing strategies and customer journey touchpoints.

• Stay updated on industry best practices and emerging technologies to drive continuous improvement.

• Recommend and implement new tools and processes to increase efficiency and effectiveness.

Qualifications:

• 3-5 years of experience in digital marketing, growth marketing, or demand generation.

• Strong expertise in HubSpot is a must.

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) preferred.

• Solid background in Conversion Rate Optimization (CRO), A/B testing, UX optimization, and form enhancements.

• Proficient in campaign analytics, KPI tracking, and ROI measurement.

• Strong analytical mindset with the ability to interpret complex data and make strategic recommendations.

• Excellent communication and collaboration skills.

• Self-starter with a passion for innovation, problem-solving, and continuous improvement.

Work Requirements:

• 100% Remote work from anywhere.

• Work Hours: 8 AM 4 PM EST, Monday to Friday.

• Must provide your own:

  • Computer, monitors, and essential equipment.

  • Quiet, professional workspace.

  • Reliable, high-speed internet connection.

  • Load-shedding backup (if applicable).

Benefits:

• Competitive salary and paid time off.

• Professional growth and development opportunities in a fast-scaling, innovative company.

• Opportunity to shape a global HR operation and culture.

• Supportive, collaborative, and forward-thinking work environment.

• Flexible working arrangements in a fully remote setting.

We hope youll consider becoming part of our forward-thinking team at EyeCarePro!

Place of work