Shopper Marketing and Category Lead (FMCG)

Shopper Marketing and Category Lead (FMCG) Location: Makati Work Setup: On-site Schedule: Monday to Friday Job Overview We are looking for a Shopper Marketing and Category Lead who can drive shopper-centric strategies, strengthen retail execution, and enhance category performance across key channels. Key Responsibilities Develop shopper marketing strategies that align with brand and business objectives. Convert consumer and shopper insights into actionable retail programs. Lead trade promotions, activations, and in-store marketing initiatives. Collaborate with Sales teams to improve category performance and execution. Analyze shopper behavior and channel dynamics to identify growth opportunities. Track and evaluate trade marketing effectiveness. Develop category presentations and shopper-focused selling stories. Drive collaboration across Brand, Sales, and Trade Marketing teams. Qualifications Bachelor's Degree in Marketing, Business Administration, Economics, or related field. Minimum of 5 years of relevant experience within FMCG or Beverage industries. Strong understanding of shopper behavior, category management, and retail marketing. Experience developing trade and shopper marketing programs. Excellent communication and analytical skills. Ability to influence stakeholders across multiple business functions.