Senior Paid Media Analyst (Meta Ads)

Senior Paid Media Analyst (Meta Ads) Salary: R30 000 - R34 000 per month Remote Recruitment is seeking a Senior Paid Media Analyst on behalf of our client, an international e-commerce business. This is a fully remote, full-time role dedicated to deep-dive Meta performance analysis, tracking reconciliation, and delivering data-driven creative insights directly to leadership. What you will do: - Audit Meta and Google accounts covering structure, attribution settings, tracking (Pixel, Conversions API, GA4), and budget split. - Build and maintain weekly reporting on spend, CPA, ROAS, and blended MER broken down by campaign, ad set, and creative. - Analyse creative performance metrics such as hook rate, hold rate, CTR, and CPA by concept and angle to direct the production pipeline. - Identify creative fatigue, wasted spend, and scaling opportunities early, assigning clear commercial value to every recommendation. - Plan and evaluate structured split tests across creative, audience, offer, landing page, and scaling strategies. - Reconcile platform-reported numbers against verified commercial revenue to ensure business decisions rely on real sales figures. What we are looking for: - 3+ years of hands-on experience analysing Meta ad accounts spending at least R700k (or £30k+) per month, in-house or agency. - Deep working knowledge of Meta Ads Manager, including breakdowns, attribution windows, Advantage+ campaigns, and Conversions API. - Advanced capability in Excel or Google Sheets, together with experience using reporting platforms such as Looker Studio. - Proven track record of creative analytics that changed what a brand produced and tested. - Excellent communication skills and the confidence to tell a founder in plain English what is not working and what to do instead. Nice to have: - Experience with Google Ads (Search and Performance Max) and GA4. - Working knowledge of third-party attribution or creative analytics tools such as Triple Whale, Northbeam, Hyros, or Motion. - Background supporting UK or international direct-response e-commerce brands. What is on offer: - R30 000 - R34 000 per month. - Full-time, fully remote arrangement from South Africa. - Working hours aligned to the UK: Monday to Friday, 09:00 to 17:00 UK time (11:00 to 19:00 SAST). - Large, live budgets where your analysis immediately impacts commercial decisions. - Direct collaboration with an agile founder, backed by ongoing support from Remote Recruitment. To apply, please submit your CV outlining your hands-on Meta ad spend and reporting experience.