About the position
General Trade Shopper Marketing Manager BGC, Taguig | On-site | Mon-Friday Job Overview The General Trade Shopper Marketing Manager drives shopper-focused initiatives and in-store activation programs that improve visibility, conversion, and category growth across General Trade channels. Key Responsibilities Develop shopper marketing initiatives for GT channels Analyze shopper behavior and market opportunities Lead in-store activation and merchandising programs Support category growth and new product launches Create execution standards and sales materials Partner with Sales teams to improve retailer execution Evaluate campaign performance and recommend improvements Qualifications Bachelor’s Degree in Marketing, Business, or equivalent At least 5 years experience in Shopper or Trade Marketing Strong GT execution background required FMCG experience highly preferred
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Future Outlook
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