About the position
General Trade Channel Marketing Manager (Retail) BGC, Taguig | On-site | Mon-Friday Job Overview The General Trade Channel Marketing Manager develops and executes channel-specific marketing strategies to strengthen retailer engagement, drive execution, and accelerate growth across General Trade channels. Key Responsibilities Develop GT channel growth strategies and execution plans Analyze shopper insights and channel trends Create retailer marketing programs and promotions Lead sales toolkit and POSM development Support category launches and GT activations Coordinate implementation with cross-functional teams Monitor initiative effectiveness and optimize execution Conduct business reviews and post-program assessments Qualifications Bachelor’s Degree in Marketing, Business, or related course Minimum 5 years relevant experience in Channel or Trade Marketing Strong understanding of General Trade operations FMCG experience preferred
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