JOB029- Performance Marketing Specialist

Role: Performance Marketing Specialist JOB ID:JOB029 Role Overview We are looking for a data-driven Performance Marketing Specialist to manage paid acquisition for B2B clients and internal brands across global markets. Key Responsibilities Manage Google, Meta & LinkedIn campaigns across multiple accounts. Optimize ads, audiences, landing pages and funnels through A/B testing. Manage budgets, bidding and KPIs including CPL, CPA, CAC & ROAS. Set up and audit GA4, GTM, pixels, conversion tracking and attribution. Integrate ad platforms with HubSpot/CRM and offline conversions. Audit accounts, identify performance gaps and implement improvements. Create Looker Studio dashboards and performance reports. Collaborate with content, design, outbound and RevOps teams. Requirements 3+ years of hands-on performance marketing experience. Strong Google Ads, Meta Ads & LinkedIn Ads expertise. Experience managing multiple B2B/client accounts. Good knowledge of GA4, GTM, conversion tracking & Looker Studio. Working knowledge of HubSpot/CRM and offline conversion tracking. Understanding of B2B/SaaS metrics and long sales cycles. Strong analytical, testing, communication and client-management skills. Why Join Us: Work with a dynamic team on exciting projects. 5-day work week (Monday–Friday) with flexible timings. Competitive compensation with PF and Mediclaim/ESIC benefits.