B2B Growth Marketing Executive

We are looking for a B2B Growth Marketing Specialist to help build brand awareness, generate qualified leads, and support sales growth for our software products. The ideal candidate will have hands-on experience in B2B marketing, preferably within the software, SaaS, or technology industry. This role involves executing marketing campaigns, creating compelling content, managing digital channels, supporting lead-generation initiatives, and measuring performance across the B2B buyer journey. Key Responsibilities: - Plan and execute targeted marketing campaigns across LinkedIn, email, search, and other relevant digital channels - Create and coordinate content for social media, blogs, newsletters, landing pages, case studies, and product marketing materials - Research target accounts, buyer personas, and market segments - Support lead-nurturing activities and collaborate with sales teams - Maintain and update website content and landing pages - Manage social media content calendar and LinkedIn marketing - Maintain CRM records, audience segments, and lead-source tracking - Track campaign performance, engagement, conversions, and lead quality - Support webinars, industry events, and partnership marketing initiatives Required Skills & Experience: - 2–4 years of practical marketing experience in B2B software, SaaS, or technology - Hands-on experience with LinkedIn marketing, email campaigns, content creation, and basic SEO - Strong English writing, editing, and communication skills - Understanding of B2B buying journeys, lead generation, and sales alignment - Familiarity with CRM and marketing tools (HubSpot, Apollo, Amplemarket, Clay, Google Analytics, Google Search Console) - Ability to use AI tools effectively and build simple automation workflows - Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience Performance will be assessed against qualified leads generated, campaign performance, digital growth, execution timeliness, CRM accuracy, and AI & automation improvements.