Digital Marketing Specialist

Job Summary We are seeking a Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns that promote our company’s products and services. The role includes enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Key Responsibilities Plan and execute digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). Manage and optimize the company’s social media accounts to increase engagement and brand visibility. Monitor and analyze campaign performance, prepare reports, and suggest improvements. Conduct market research and analyze trends to identify new digital marketing opportunities. Oversee SEO/SEM strategies to increase organic reach and website ranking. Collaborate with content creators and designers to produce high-quality and engaging content. Manage email marketing campaigns, newsletters, and automation flows. Ensure all digital marketing activities align with the company’s goals and branding guidelines. Requirements Bachelor’s degree in Marketing, Business, or related field. Proven experience in digital marketing or similar role. Strong knowledge of digital marketing tools and platforms (Google Analytics, Ads Manager, SEO tools, etc.). Excellent understanding of SEO, SEM, PPC, and social media advertising. Strong analytical and problem-solving skills. Good communication skills in both Arabic and English.