Head of Acquisition

Are you ready to shape the future of how Australia eats? Great food should fit your schedule, not the other way around. Marley Spoon offers versatile meal solutions for all-day moments, delivering thousands of orders across Australia each week. Whether it’s a quick lunch or a delicious dinner, our passionate team helps customers own the kitchen, 24/7. We’re looking for an experienced Head of Acquisition to lead customer growth for Marley Spoon and Dinnerly in Australia. You’ll own the Australian acquisition budget and strategy, delivering new customer, reactivation and order targets within agreed CPA and lifetime value goals. You’ll lead through expertise and influence, working with channel experts, agency partners and our local content and CRM teams to make every dollar work harder. The opportunity Strategy and budget: Own the annual and quarterly acquisition plan across both brands, including channel mix, targets and testing priorities. Govern the budget, manage pacing and forecasting with Revenue Management, and decide where investment moves to optimise CPA and lifetime value. Channel and partner leadership: Bring deep expertise across paid social, TikTok, YouTube, Search, affiliates, LLM advertising and GEO. Set targets for central teams and agency partners, review performance regularly, and challenge recommendations to push best practice. Creative performance: Work with the Head of Content to set the creative testing agenda. Write clear briefs for our in-house team and freelancers, give sharp feedback, and make the call on what to scale and what to stop. Creators, influencers and CRM: Run the creator and influencer program as an acquisition channel, and lead the local CRM program, focusing on lead conversion and reactivation. Conversion and testing: Take acquisition insight to the Product team to make landing pages, offers and sign-up work harder. Set AU testing priorities, partner with central teams on incrementality, and build learnings into planning. New launches: Build and deliver acquisition plans for new propositions and ranges, and lead the post-launch performance read. AI-led acquisition: Lead how we use AI across targeting, creative, testing, reporting and decision-making. Reporting and people: Own the weekly acquisition and reactivation view for Australia, with clear commentary on what changed, why, and what we’re doing about it. Lead and develop your team (CRM Manager and Influencer & Creator Manager), and represent Australia in global acquisition, budget and agency discussions. What you’ll bring 6+ years in digital performance, growth or acquisition marketing, including 2+ years accountable for acquisition outcomes and a multi-million dollar budget in a D2C, subscription or e-commerce business A track record of profitable growth: hitting CPA or CAC targets at scale and making investment decisions grounded in unit economics, payback and lifetime value Proven performance across Meta, Google, TikTok and other major platforms, including adapting to shifts like Meta’s Andromeda and Google’s AI-led campaign types Measurable results using AI to improve targeting, creative, testing, reporting or decision-making Experience managing people and directing agencies or central teams to deliver against targets Confident, data-led decision-making with incomplete information, and comfort challenging experts and partners to raise the bar Bonus points: subscription experience; structured testing programmes (incrementality, attribution, MMM); GEO and LLM advertising; launching a new brand or proposition into an existing customer base; working in a global matrix business. What’s in it for you Hybrid working: 2-3 days a week in the office, the rest from home Extra leave: 6 extra days of annual leave every year, on top of standard entitlements Growth on us: 5 paid training days a year, plus the chance to work on projects across functions Family and wellbeing: A generous parental leave scheme (including $7.5k childcare pay), 24/7 support through Sonder, and corporate health insurance discounts for you and your family Delicious perks: Discounted Marley Spoon boxes, plus a test kitchen at HQ where you’ll taste tomorrow’s recipes first Great culture: Flat hierarchies, no red tape, and a team of 50+ nationalities