German Speaking Founding Marketer (Remote)

Germany (Remote) Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits) Compensation: EUR 70,000 – EUR 85,000 + Individual Bonus Experience Requirement: Min. 3 years Language Requirements: Fluent German (C2), English (C1) About the Company We operate a self-funded, profitable B2B SaaS venture based out of Kempten in the picturesque Allgäu region. Our software was born out of direct operational necessity: operating as a digital marketing agency, we could not find an existing market solution that met our workflow requirements, so we engineered it ourselves. Today, roughly 700 agencies across German-speaking territories rely on our platform daily. We scale our product pragmatically, focusing purely on user value without unnecessary code bloat. Our team remains lean, featuring direct communication, streamlined decision-making, and high personal ownership. Joining us means actively shaping our roadmap, taking true accountability, and driving momentum. The Role & Mission Stepping in as our inaugural dedicated Marketer, you will act as a strategic generalist to construct our marketing infrastructure from the ground up. Collaborating directly with the founders, a product designer, and our content marketing lead, you will take absolute ownership of our go-to-market strategy, conversion funnels, and brand positioning. You are an execution-driven doer who will systematically test hypotheses, scale paid acquisition channels, turn HubSpot into our primary growth engine, and accelerate our next expansion phase. Key Responsibilities Strategy & Positioning: Formulate our comprehensive marketing plan, translating growth objectives into structured channels, budgets, and KPIs while refining messaging for diverse agency buyers. Performance Marketing: Direct all paid advertising initiatives—focusing heavily on Meta Ads (Facebook & Instagram)—encompassing creative direction, campaign architecture, and budget allocation. Funnel & Conversion Optimization: Streamline the complete user journey spanning initial ad engagement, landing pages, 14-day trials, and final paid conversions. Marketing Automation (HubSpot): Architect HubSpot as our central operational engine, overseeing lifecycle stages, lead scoring matrices, nurturing sequences, and attribution analytics. Channel Expansion: Discover, validate, and scale new customer acquisition channels including LinkedIn Ads, partnership networks, webinars, and community programs. Cross-Functional Collaboration: Align tightly with Product, Customer Success, and leadership to publicize customer success stories and software rollouts. Tracking & Attribution: Maintain flawless analytics modeling to ensure absolute transparency into acquisition ROI. Team & Agency Building: Forecast future hiring initiatives, agency partnerships, and software stacks as marketing operations expand. What We Are Looking For Must-Haves: Experience: At least 3 years of hands-on B2B SaaS marketing background within fast-paced start-up or scale-up environments. Performance Expertise: Proven track record in scaling paid acquisition, specifically managing Meta Ads. Automation Mastery: Advanced proficiency utilizing HubSpot for marketing automation workflows. Funnel Acumen: Deep intuition regarding self-service SaaS, product-led growth (PLG), trial metrics, and user activation. Mindset: An independent, hands-on operator who balances high-level strategy with relentless execution. Data-Driven: A rigorous, analytical mindset centered on testing, tracking, and iterative optimization. Language Skills: Fluent German (C2) alongside professional English (C1). Nice-to-Haves: Background within an agency environment or specialized knowledge of recruiting and lead-generation workflows. Familiarity with LinkedIn Ads, community building, or affiliate marketing initiatives. Prior experience managing external contractors or small teams. What We Offer High Creative Freedom: Total autonomy to define strategies, operational workflows, and team structures from scratch. Direct Impact: Daily collaboration with company founders ensuring your contributions directly influence overall growth. Attractive Compensation: A competitive salary range of EUR 70,000 to EUR 85,000, individual performance bonuses, and 30 days of paid holiday. Flexible Working Model: True remote flexibility complemented by 3 to 4 annual team retreats at our modern headquarters in Kempten, or a hybrid office setup. Maximum Growth Curve: Comprehensive scope spanning paid social, brand building, automation, and a dedicated professional development budget. Ready for the defining challenge of your career? We look forward to your application!