Marketing Manager

Job title: Marketing Manager Type of employment: Full-time Shift Schedule: 9:00 AM - 5:00 PM EST High-level summary Lead the company's multi-channel marketing strategy and execution across 4 distinct brands, with a heavy emphasis on AI-driven workflows, paid advertising, lead generation, organic social media, and performance analytics. Develop and manage high-performing campaigns that generate qualified leads, elevate brand presence, and drive sustainable growth. The ideal candidate is a proactive "doer" and self-starter with an entrepreneurial mindset—someone who absorbs brand nuances quickly, takes full ownership without needing micromanagement, and translates high-level briefs into immediate, executable marketing initiatives. About the Company: The company supports former NFL and MLB players with disability claims and appeal processes, helping clients navigate eligibility, documentation, medical evaluations, and related requirements. The organization focuses on individualized support and helping former athletes maintain quality of life after their professional careers. Company core values: Results-driven marketing — connect marketing activities to measurable business outcomes. Creativity and innovation — continuously explore new content, channels, and AI-powered approaches. Consistency — maintain clear and consistent brand messaging across marketing channels. Data-driven decision-making — use performance data to guide campaign optimization. Proactive execution — identify opportunities and take action without requiring constant direction. Objective of this role: Build, execute, and scale multi-channel marketing plans tailored across 4 distinct brands. Generate qualified leads through paid advertising (Meta, Google), organic social media, email, direct mail, events, and strategic partnerships. Take complete ownership of end-to-end execution, transforming briefs into proactive campaigns without waiting for step-by-step instructions. Heavily leverage AI tools (ChatGPT, Claude, AI video platforms) to accelerate research, content production, asset creation, and campaign efficiency. Deliver immediate value within the first 30–60 days while maintaining strict discipline, high self-accountability, and a data-driven approach to optimization. Responsibilities Marketing Strategy & Planning Develop comprehensive marketing plans, positioning strategies, and campaign calendars across all 4 brands tied directly to core business objectives. Identify distinct target audiences and channel distributions for each brand to maximize lead generation. Formulate proactive marketing ideas and strategy proposals based on minimal briefing or direction. Align goals, priorities, and resource allocation to ensure high-impact lead acquisition across all active channels. Campaign & Lead Generation Management Plan, launch, execute, and directly manage end-to-end campaigns across Google Ads, Meta Ads, email, direct mail, events, social media, and partnerships. Act as the hands-on creator and manager, taking campaigns from initial concept and creative development through execution and reporting. Proactively identify new, innovative lead-generation channels and growth opportunities. Continuously monitor campaign trajectory, implementing immediate optimizations to lower acquisition costs and boost conversions. Brand, Content & Communications Quickly absorb and master the distinct "do's and don'ts" and brand identities for all 4 brands within the first few weeks. Create and oversee consistent, compelling messaging across websites, advertisements, social media, email campaigns, brochures, videos, and sales assets. Integrate AI-powered workflows heavily into daily content creation, creative asset production, and copywriting to maximize output quality and speed. Coordinate the development of engaging, high-converting visual and video content (including AI-assisted tools). Social Media & Digital Marketing Execute organic social media strategies tailored to each brand's unique audience and voice. Design, build, and continuously optimize paid ad campaigns (Meta & Google Ads) to ensure maximum ROI. Track audience engagement, platform shifts, and market trends to constantly refine organic and paid outreach. Maintain a fast-paced testing culture across creative formats, headlines, and audience targeting. Website Strategy Evaluate digital customer journeys across brand websites to improve conversion rates and lead capture. Optimize site messaging, landing pages, and content pathways to align with active marketing campaigns. Analyze site traffic and user behavior to eliminate friction and maximize lead conversions. Performance Analytics & Optimization Rigorously track and report on primary marketing KPIs: leads, cost per lead (CPL), conversion rates, appointments booked, customer acquisition cost (CAC), ROAS, and website traffic. Translate performance data into actionable campaign pivots, resource reallocations, and budget optimizations. Establish regular performance reporting frameworks to communicate insights and progress clearly. Continually test messaging, ad creatives, landing pages, and offers to increase campaign profitability. Required skills and qualifications: Proven experience managing multi-channel marketing strategies across paid ads, organic social media, and lead generation. Multi-brand management capability with the agility to maintain distinct brand guidelines across 4 separate entities. Entrepreneurial mindset, a go-getter who thrives on autonomy, demonstrates exceptional self-discipline, and does not require micromanagement. Proactive "doer" mentality with a strong bias for action and the ability to turn brief concepts into fully executed campaigns independently. Deep, practical experience using AI tools (e.g., ChatGPT, Claude, AI video/image generators) heavily in daily marketing and content workflows. Hands-on, execution-level expertise with Meta Ads and digital lead generation systems. Strong analytical skills with a clear focus on tracking, measuring, and optimizing ROI, CPL, ROAS , and CAC. Excellent written and verbal English communication skills. Exceptional organizational skills with the ability to balance execution and strategy across multiple active projects. Preferred skills and qualifications: Demonstrated track record of rapidly learning and scaling new brand identities and target demographics. Portfolio demonstrating successful paid ad campaigns, content creation, organic social growth, or multi-channel lead generation. Advanced expertise in setup, creative testing, audience targeting, and reporting in Meta Ads and Google Ads. Hands-on experience integrating email marketing, direct mail, events, and strategic partnerships into unified campaigns. Advanced proficiency with AI-assisted video editing platforms and workflow automation tools. Experience building conversion-focused landing pages and optimizing web funnels. Strong grounding in marketing attribution and performance analytics.