About the position
Job Description 2: Product Content Creator & Brand Presenter Role Overview This person becomes one of the public-facing voices of the product. The role combines Content Creation, UGC, Product Education, Video, Presenting, Webinars, and Community engagement. This is a highly hands-on position — the candidate should be comfortable getting on camera, creating content themselves, demonstrating software, and presenting to an audience. Core Responsibilities UGC & Content Creation Short- and long-form content across TikTok, Instagram, YouTube Shorts, LinkedIn and other channels: UGC-style videos, demos, hooks, testimonials, paid creatives and educational/social content Comfortable becoming a recognizable face of the product Product Education Create product tutorials, 30–90 second feature walkthroughs, and onboarding videos Cover tips, best practices, use cases, and feature launches Explain features simply and stay close to product updates for accuracy Webinars, Events & Community Host webinars, live product demos, and workshops Present with slides at community sessions and public events Engage users live and gather feedback Candidate Requirements Must-Have Very comfortable speaking on camera Strong spoken English Able to communicate naturally with a US audience Confident public speaker/presenter Able to create content without every sentence scripted Comfortable demonstrating software/products Basic video recording and editing skills Comfortable setting up camera, lighting and audio independently Full working-hours overlap with the client's time zone required Strongly Preferred Experience in one or more of: UGC, SaaS content, product marketing, video content, social media, webinars, presenting, teaching, community building, product education, or paid ad creative. Experience creating content for a US audience is particularly valuable. Performance Indicators Consistent UGC pipeline, steady ad creative supply, useful product tutorials, educational content, regular webinars/live sessions, stronger product understanding, higher brand engagement, and content that supports growth.
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