General Manager- Retail Sales

About the Role A leading diversified conglomerate in Malaysia is hiring a General Manager – Retail Sales Operations to drive revenue growth across dealer networks, direct retail sales, and home appliances (built-in cabinets, wardrobes, kitchen systems, and electrical appliances). Location: Kuala Lumpur, Malaysia Work Mode: Work from Office Remuneration: RM 15,000 - RM20,000 + Fixed Allowance Key Responsibilities 1. Strategic Growth & Multi-Channel Expansion: Formulate and execute comprehensive retail channel sales strategies across dealer, direct retail, and appliance channels. Identify market gaps, set channel-specific sales targets, and drive cross-selling strategies across kitchen systems, wardrobes, built-in cabinets, and electrical appliances. Support long-term retail business growth initiatives with management. 2. Dealer & Distribution Network Leadership: Oversee local and international dealer lifecycle management—including recruitment, onboarding, qualification, and performance standards. Improve dealer productivity, conversion, and product mix while developing recovery, restructuring, or exit strategies for underperforming accounts. 3. Direct Retail & Team Management: Lead internal sales teams, channel heads, and sales managers to achieve sales targets. Establish clear KPIs, conduct performance reviews, address capability gaps through coaching/hiring, and optimize lead management to boost sales conversion and closing effectiveness. 4. Kitchen & Electrical Appliances Category Commercials: Drive sales volume, attachment rates, and margins for kitchen and electrical appliances. Increase appliance attachment rates to kitchen and wardrobe sales. Develop sales packages, promotional campaigns, product bundles, and dealer incentive schemes in close collaboration with Product, Procurement, Marketing, and Operations teams. Monitor category performance, margins, inventory movement, and sales effectiveness. 5. Commercial Performance & Profitability: Track overall sales pipelines, revenue trends, category performance, and channel margins. Analyze sales trends, channel performance (dealer vs. direct), category trends, and customer behavior to recommend actionable strategies that boost profitability and sales results. Continuously review pricing models, commission structures, and promotional offers to maximize profitability and align with corporate governance policies. Requirements Bachelor's Degree in Business, Marketing, Sales, Management, or related field. 10+ years of progressive experience in dealership acquisition, dealership & sales management, or business development, with at least 5 years managing channel sales teams/managers. Fluent in English & Mandarin . Solid track record in dealer/distributor management, retail channel sales, or multi-channel distribution . Strong business acumen across P&L, sales pipeline analysis, margin management, and dealer incentive structures. Exceptional leadership, negotiation, and stakeholder management skills Willing to travel as required. Consultant In Charge May | may.chong@hunters-in.com | 012 2801 717 Andrea | andrea.low@hunters-in.com | 018 225 3693