Performance Marketing Specialist

Performance Marketing Specialist (PPC) Office Location: Navy, Commercial Plaza, Street 2, No:73 Block D Naval Anchorage, Islamabad Timing: 6PM to 3AM Monday To Friday Salary: 200k About the role We're an ecommerce business selling packaging supplies across a large, fast-moving catalog. We're looking for a hands-on PPC Specialist to independently own and scale our paid search and Shopping program. This is a sole-contributor role — you'll be the person running paid, end to end, with no team beneath you and no one to hand execution off to. You'll report to your manager, but the day-to-day building, optimizing, and troubleshooting is all yours. We want a builder and a doer who's happiest in the account, not someone looking to manage people. What you'll own Plan, build, and optimize Google Search, Shopping, and Performance Max campaigns against ROAS and revenue targets — entirely on your own Own the Google Merchant Center feed end to end — disapprovals, title/attribute/image optimization, and structuring the feed to maximize Shopping visibility across our catalog Manage bids, budgets, and pacing daily; reallocate spend toward top-performing products and categories Run keyword research, build negative keyword lists, and continuously refine account structure Design and execute A/B tests on ad copy, bidding, and campaign structure Maintain conversion tracking (GA4, Google Ads conversions) and resolve discrepancies yourself Analyze performance and report weekly/monthly on spend, ROAS, CPA, and growth opportunities Stay current on Google Ads and Shopping changes and adapt fast What you'll bring 3+ years hands-on managing Google Ads, with a meaningful Shopping/ecommerce component A track record of running accounts solo and hitting ROAS/CPA targets without a team backing you up Working knowledge of Google Merchant Center and product feed management Comfort with GA4 and conversion tracking fundamentals Strong Excel/Sheets skills and real comfort with data Self-directed and resourceful — you diagnose and fix problems on your own Sharp attention to detail; you catch the small stuff Google Ads certification a plus Nice to have Experience with a high-SKU / large-catalog account Feed management tools (e.g., Feedonomics, DataFeedWatch) or a strong feed-rules mindset B2B or industrial/supplies ecommerce background Exposure to Amazon Ads Work Location: Onsite ISB