SEO Specialist - AI Search & Google (Onsite, Night Shift, Lahore, PKR Salary)

Requirements: 3+ years of hands-on SEO experience with a proven track record of driving organic traffic and conversion growth. Strong technical SEO knowledge, including Core Web Vitals, indexation, structured data, and site performance optimization. Hands-on experience with programmatic or templated SEO at scale, including managing hundreds of pages. Proven experience in Local SEO, including Google Business Profile and multi-location SEO. Proficiency in GA4, Google Search Console, and SEO tools such as Ahrefs or SEMrush. Up-to-date knowledge of AI search and answer-engine optimization. Experience in SEO for travel, transportation, limo, airport transfer, or other local-service businesses. Proven experience ranking airport-transfer, city-car, or route-specific landing pages. Understanding of content operations and basic HTML/CSS. Experience with booking-funnel CRO and optimizing organic traffic for conversions. Responsibilities: Develop and execute keyword strategies targeting airport transfers, city car services, and route-based searches. Scale programmatic city, airport, and route landing pages in collaboration with the development team. Manage technical SEO, including site speed, Core Web Vitals, indexation, XML sitemaps, and Schema.org structured data. Optimize on-page elements, internal linking, and content briefs to improve organic visibility and rankings. Manage Local SEO activities, including Google Business Profile, local citations, and location-specific landing pages. Build high-quality backlinks and execute digital PR campaigns across travel and local-service niches. Develop and implement AI and answer-engine optimization strategies to increase visibility and citations across ChatGPT, Google AI Overviews, Perplexity, and similar platforms. Structure content for AI-generated answers using FAQ/HowTo schema, entity authority, and other relevant optimization techniques. Track SEO performance using GA4, Google Search Console, and SEO tools, and provide weekly performance reports. Identify opportunities to improve the booking funnel through SEO-driven Conversion Rate Optimization (CRO).