B2B Business Development and Growth Lead

B2B Business Development and Growth Lead, Limassol, Cyprus | Hybrid / Flexible Open doors. Create conversations. Put leadership teams in the room. Our client is developing an AI-native behavioural intelligence platform delivered through in-person, multi-participant simulation games. The experience combines live human interaction with voice capture, conversational AI, multi-agent AI and behavioural analytics to reveal how people actually lead, collaborate, negotiate and make decisions in complex situations. The games are designed specifically for leadership teams and provide a highly immersive alternative to traditional leadership workshops, with individual and collective behavioural insights generated from the experience. The company is now bringing the experience to the corporate market in Cyprus, with the longer-term ambition of developing an international licensing model for organisations and consultants. The role We are looking for an entrepreneurial, commercially driven B2B Business Development & Growth Lead to build the market from the ground up. Your primary objective is to open doors with corporates and convert those relationships into leadership-team off-sites and paid game experiences. You will: Identify and research target companies Build the CRM and target-account database Identify CEOs, founders, HR, People & Culture and L&D decision-makers Develop targeted B2B outreach Open conversations through LinkedIn, email, telephone, networking and introductions Book meetings and present the experience to senior stakeholders Convert opportunities into corporate leadership off-sites Develop referral and partnership opportunities Manage and progress the sales pipeline Sales + marketing This is a hands-on sales role with a marketing element. You will also help create the activity that supports the sales pipeline, including LinkedIn content, thought leadership, email campaigns, case studies, events and targeted corporate campaigns. You don't need to be a career marketer, but you should understand how good content creates credibility and helps open commercial conversations. About you We are looking for a genuine B2B hunter who enjoys creating opportunities rather than waiting for leads to arrive. You might come from B2B sales, business development, consulting, executive recruitment, HR/People services, L&D, corporate events, professional services, SaaS or another high-value B2B environment. Experience selling to senior decision-makers in Cyprus would be a significant advantage. You should be commercially confident, curious, organised and comfortable introducing a new proposition that doesn't fit neatly into an existing category. The opportunity You'll be joining at the point where an established live experience is being developed into a commercially scalable product and ultimately an international licensing proposition. If you enjoy opening doors, building relationships and creating something from the ground up, we'd like to hear from you.