Sales Manager

About the Role Our client, a global supplier of high-precision die bonding and micro-assembly equipment, is expanding its commercial presence across Asia-Pacific and Oceania from its Thailand office. They are seeking a Sales & Manager to lead regional sales and drive business growth across the region, working through both direct sales and a distributor network. This is a senior commercial role suited to a proven B2B sales and marketing leader from the semiconductor, electronics assembly, or precision capital-equipment sector. Key Responsibilities Lead, coach, and develop the regional sales team — both direct sales and distributor partners — to meet and exceed sales targets. Drive business growth across APAC and Oceania, identifying new opportunities and expanding key accounts. Maintain an accurate, healthy sales pipeline and ensure the team's compliance with company workflows and documentation standards (CRM-based). Develop and execute marketing strategies, including digital marketing, social media, and campaigns. Plan, organise, and represent the company at industry events and trade shows. Use sales data and KPI analysis to prioritise actions and make data-driven decisions. Coordinate with headquarters on commercial strategy, forecasting, and market feedback. What We're Looking For Proven B2B sales and marketing track record within a comparable range of customers and industries (semiconductor, electronics assembly, precision automation, or capital equipment). Experience managing a regional sales team, including direct sales and distributor/channel partners. Strong people-management and team-leadership credentials. Bachelor's degree in Engineering (a master's in Engineering or Business Administration is an advantage). Hands-on with KPI-driven sales operations and CRM (Salesforce ideal); proficient in Microsoft Office. Combined commercial and marketing capability across digital, social, campaigns, and events. Good written and spoken English. Willing to travel within APAC and Oceania. Eligible to work in Thailand. Nice to Have Experience with assembly equipment (SMD mounter, die bonder) or comparable high-tech capital equipment. Existing network across the SEA / APAC electronics or semiconductor market. What's On Offer Competitive salary with performance bonus Group health insurance Travel allowance Senior regional role with direct ownership of APAC & Oceania growth About the Company Our client is a global supplier of high-precision die bonding and micro-assembly equipment, supporting semiconductor, photonics, and advanced packaging applications for over 30 years. With subsidiaries on three continents, they deliver local expertise and long-term technical collaboration with customers worldwide.