Head – Product Marketing (Global B2B Tech Launch)

About the position

Location: Mumbai (with global exposure) Role Overview Client is in the logistics industry and is looking for a seasoned Product Marketing Leader to spearhead the global launch of a B2B technology product. This role will drive the go-to-market (GTM) strategy, positioning, and global expansion, especially in Europe and the US. The ideal candidate will bring strong experience in launching B2B tech products at scale, preferably from high-growth global SaaS/tech companies. Key Responsibilities 1. Global Product Launch & GTM Strategy Lead end-to-end product launch strategy for a global B2B tech platform Design and execute go-to-market (GTM) plans across US, Europe, and other key markets Define product positioning, messaging, and differentiation for global audiences Drive market entry strategy, including segmentation, pricing, and channel strategy 2. Product Marketing & Positioning Build compelling value propositions tailored to enterprise and mid-market B2B clients Translate complex tech capabilities into clear business benefits Own product narratives, sales enablement content, and thought leadership 3. Cross-Functional Leadership Collaborate with Product, Sales, Technology, and Regional Teams Act as the bridge between product development and commercial teams Enable sales teams with pitch decks, case studies, and competitive insights 4. Global Market Expansion Drive international growth strategies, especially in Europe & North America Understand regional customer behavior, compliance, and competitive landscape Build localized GTM approaches for different geographies 5. Demand Generation & Growth Partner with marketing teams to drive pipeline generation and revenue growth Lead integrated campaigns across digital, events, partnerships, and ABM (Account-Based Marketing) Track and optimize key metrics: adoption, conversion, CAC, and ROI Must-Have Experience Proven experience in launching B2B tech/SaaS products Hands-on experience in global product launches (US/Europe markets mandatory) Experience in high-growth tech startups or global SaaS companies, such as: Zoho Freshworks GreyOrange PriceLabs RateGain Hotelogix Zenoti FarEye Eruditus Unacademy Preferred Qualifications MBA from a Tier 1 institute (preferred) 12–18 years of experience in Product Marketing / GTM / Growth roles Strong understanding of SaaS, platform-based business models, and enterprise sales cycles Experience in logistics tech/supply chain / SaaS platforms is a plus Key Skills Global GTM Strategy B2B Product Launch Expertise SaaS / Tech Product Marketing Market Expansion (US & Europe) Strategic Thinking & Execution Stakeholder & Leadership Management

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