Creative Lead (Female) – Social Media & Brand Strategy

About the position

Creative Lead (Female) – Social Media & Brand Strategy | Lahore Location: Gulberg, Lahore Timings: 10:00 AM – 7:00 PM (Mon–Sat) Job Type: Full-Time (Onsite) Salary: PKR 100,000 – 130,000 About the Role We are looking for a Creative Lead who can drive content strategy, brand storytelling, and creative direction across multiple platforms. This role is ideal for someone who combines creative vision with marketing insight and can lead the execution of high-impact campaigns. You will be responsible for shaping brand voice, content direction, and creative output while working closely with design and performance teams. Key Responsibilities Creative Strategy & Direction Develop and execute monthly content strategies for multiple brands Generate creative ideas for: Social media posts, reels, and campaigns Brand storytelling and positioning Ensure all brand communication is premium, consistent, and aligned Content Planning & Execution Create detailed content briefs for designers and video editors Oversee content calendars and publishing schedules Translate ideas into structured, goal-driven campaigns Marketing Collaboration Work closely with marketing and performance teams Align creatives with campaign goals and audience targeting Optimize content based on trends, engagement, and performance data Trend Analysis & Innovation Stay updated with social media trends (Instagram, TikTok, LinkedIn) Apply audience psychology and engagement strategies Continuously refine creative direction based on insights Required Skills & Qualifications Bachelor's degree in Fine Arts, Marketing, Communications, or related field Minimum 2–3 years of experience in creative/content roles Strong skills in: Visual storytelling & concept development Content writing and brand messaging Creative strategy and campaign planning High-level aesthetic sense and attention to detail Ability to balance big-picture thinking with execution Preferred Profile Experience in real estate, construction, or lifestyle brands Strong understanding of performance-driven content Ability to guide designers with basic design sense Excellent communication skills ( Urdu & English ) KPIs / Success Metrics Quality and originality of creative concepts Engagement metrics ( reach, CTR, engagement rate ) Consistency in brand communication Timely execution of campaigns and content plans Hiring Preference Female candidates only Immediate joiners preferred ( ASAP / 15–30 days ) What We Offer Competitive salary ( PKR 100K – 130K ) Opportunity to lead creative strategy for multiple brands Fast-paced and growth-driven environment Career growth in brand strategy & marketing leadership

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