User Acquisition Team Lead (Aligned)

About the position

We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter. We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact. We’re looking for a User Acquisition Lead to join Aligned — a subscription-based AI Coach trained on 1,000+ top books and expert insights, helping users achieve personal and professional goals faster with 24/7 coaching. You’ll play a key role in scaling this new product across Tier 1 markets, leading paid media campaigns, testing bold strategies, managing budgets, and driving growth. If you’re ready to launch a high-impact product with a world-class team, strong budgets, and full creative freedom — we’d love to meet you 🚀 Who we’re looking for: 3+ years of user acquisition experience in a product company Having management experience or being ready to lead a team Proven track record of scaling Meta ads with a budget of $1M+ Experience with subscription-based products targeting Tier 1 markets Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise Builder mindset; comfortable scaling from scratch Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics. Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth English - upper-intermediate level or higher Bonus Points: Practical experience with Amplitude or Looker Experience with Tiktok, ASA, and Google Familiarity with automation tools (Revealbot, Airtable, n8n) You’ll be working on: Probation period: hands-on scope Conduct a full audit of the acquisition setup and deliver a action plan Launch and manage campaigns across Meta Optimize campaigns based on CAC and ROAS targets Contribute ideas and support production of high-performing creatives Improve existing UA flows and run new growth experiments Monitor ad account, adjusting campaigns based on insights Prepare performance reports, next steps, and recommendations Track core metrics including budget pacing, CAC, LTV, ROAS, and ROI Collaborate with marketing and creative teams After probation period: Lead scope Own product growth strategy and align it with business goals Lead, mentor and grow a user acquisition team Build scalable growth processes and experimentation frameworks Set and manage OKRs and performance planning cycles Drive cross-functional alignment with product, marketing, and analytics Own budget allocation and scaling roadmap Identify new channels, markets, and growth opportunities Your manager: You’ll report directly to Bohdan Kit , CEO of Aligned. Bohdan is the product leader who personally built solutions for over 100 million users and generated nine-figure revenues on platforms like Amazon and WordPress. He actively shares his expertise and gives you full freedom to act What we offer: Office/hybrid work format. Our Kyiv office is a hub for teams of all products Freedom to build. No micromanagement. No politics. No fluff Top-tier team. You’ll work with proven operators, product thinkers, and creatives Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go Paid vacation + sick leave Perks We benchmark salaries globally. We want you to feel valued, and paid like it English courses Apple gear, because we don’t believe in slow laptops or slow ambition Company-paid lunches (because hungry brains don’t build great stuff) Recruitment process: Interview with recruiter (Google Meet) - 45 min Technical interview - 1,5 hours + Culture-fit interview - 1.5 hours - all in 1 day!

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