General Trade Retail Manager

About the position

Role: General Trade Retail Manager Location : Taguig Setup: Full Onsite Schedule: 8AM – 5PM Key Responsibilities: Channel Development Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth Design and roll out targeted strategies for key areas, including turnaround plans where needed Develop tactical plans covering volume projections, budget builds, POSM requirements, IAP decks, sell-in materials, and sales toolkits Establish contingency plans to maintain business operations during periods of market disruption Work closely with commercial teams to strengthen product availability, in-store visibility, and shopper conversion across priority channels Track execution progress, flag emerging risks, and fine-tune strategies to sustain performance Lead review sessions after key initiatives to capture insights and apply learnings to future planning Emerging Channels & Category Growth Drive the growth of emerging trade channels by studying market movements and evolving shopper behavior Establish the strategic role of new channels within the overall commercial framework Partner with Category teams to bring growth initiatives and product launches to life through channel-relevant BTL activations Ensure channel growth plans are in sync with brand direction, category goals, and commercial targets Program Planning Evaluate whether key initiatives are ready to scale and transition into long-term programs Oversee the seamless handover of proven projects into standard business operations Qualifications Background in trade marketing, channel marketing, or a related discipline within FMCG or the food and beverage sector Solid grasp of the general trade environment, with particular focus on small format retail Demonstrated success in planning and executing channel strategies and BTL programs Data-driven mindset with the ability to turn insights into clear, actionable strategies Strong ability to manage stakeholders and work effectively across different functions Excellent written and verbal communication skills, including presentation delivery Comfortable handling multiple priorities simultaneously in a dynamic, fast-moving setting

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