Sales Manager/Business Development

About the position

Key Responsibilities Industry Insights & Solution Design • Develop a deep understanding of Malaysia’s FMCG market, including market structure, consumer behavior, channel evolution, and supply chain challenges. • Identify key pain points across different sub-categories (e.g., ready-to-drink beverages, snacks, personal care), and formulate differentiated value propositions and scalable industry playbooks. • Collaborate with Product, Operations, Logistics, and Tech teams to design and implement end-to-end solutions that enhance merchants’ supply chain efficiency (e.g., inventory turnover, fulfillment lead time, digital collaboration). Resource Integration & Cross-functional Collaboration • Proactively identify and mobilize internal resources (Marketing, IT, Warehousing, Finance, etc.) to build customized and executable merchant enablement solutions. • Drive cross-functional initiatives and ensure end-to-end execution from planning to delivery. Key Account Business Development • Lead strategic partnerships with local and multinational FMCG brands and major distributors in Malaysia, driving onboarding and platform adoption. • Navigate complex decision-making structures (including procurement, supply chain, e-commerce, finance) to identify key stakeholders and entry points. • Develop and execute annual business plans and growth strategies for high-value accounts. Customer Success & Continuous Operations • Monitor merchant performance metrics (GMV, SKU assortment, fulfillment KPIs) and proactively identify optimization opportunities. • Coordinate internal resources to resolve merchant challenges in operations, system integration, and promotional campaigns. • Establish customer health metrics and drive standardization of service processes and continuous experience improvement. Relationship Management & Satisfaction Enhancement • Conduct regular business reviews (QBRs) to showcase performance outcomes and future plans. • Build long-term partnerships, improving NPS (Net Promoter Score) and driving retention and category expansion. • Gather frontline feedback to support product and strategy optimization. Qualifications Industry Background • Bachelor’s degree or above in Business, Marketing, Supply Chain Management, or related fields. • Minimum 5 years of experience in the FMCG industry, with strong knowledge of the Malaysian market landscape, key brands, and distribution systems. • Experience with e-commerce platforms (e.g., Shopee, Lazada, PG Mall) or B2B platforms (e.g., Fave, Gogopasar, Setel B2B) is preferred. Key Account Management & Project Management • At least 5 years of experience in Key Account Management or Strategic Business Development. • Proven ability to manage the full lifecycle: opportunity identification, proposal development, negotiation, and execution. • Strong cross-functional collaboration and project management skills, with the ability to handle multiple high-priority initiatives simultaneously. Professional Knowledge & Skills • Solid understanding of e-commerce and B2B business models, including order fulfillment, inventory management, and digital marketing. • Strong analytical skills with proficiency in Excel; familiarity with BI tools such as Tableau or Power BI is a plus. • Ability to develop structured and persuasive business proposals (Proposal / GTM Plans). Soft Skills • Fast learner with the ability to adapt to emerging business models (e.g., social commerce, instant retail, D2C). • Highly responsible, results-driven, and capable of thriving in a fast-paced, high-pressure environment. • Excellent communication skills in English and Malay (mandatory); Mandarin is a plus.