Digital Marketing Specialist

Responsibilities: Key focus is Google ads: generated leads that result in fitments at a good cost.Research, develop and execute lead generation and e-commerce campaigns on Google AdWords, Facebook, and other digital platforms.Analyze campaign data to identify areas for improvement and implement solutions.Conceptualize and create engaging content that will build a community and elevate our brand.Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience.Set up tracking to monitor the performance of campaigns and traffic to landing pages and website.Work alongside the sales team to boost lead performance.Perform other duties as assigned. Qualifications: Bachelors Degree in Business Administration / Marketing / related fieldMinimum of 2-3 years in MarketingStrong in Arabic (speaking & writing) to handle the UAE marketProficiency in Google Adwords, GDN, and Facebook paid ads is a plusGood knowledge of Microsoft Excel is a plusExperience in B2B industries a plusKnowledge of video and picture editing software, an advantage but not a requirement.Full understanding of all social media platformsKnowledge of content management systemsMust be able to produce and edit content for the right vlogs.