Trade Marketing Activation Coordinator

The Trade Marketing Activation Coordinator will lead the planning and execution of high-impact trade marketing initiatives, ensuring strong brand presence, sales growth, and consumer engagement across Tanzania. Key Responsibilities TTL Campaign Planning & Execution • Lead the design and rollout of TTL (Through-the-Line) campaigns across TV, radio, print, digital, OOH, and social media platforms. • Negotiate, purchase, and optimize media buys to achieve maximum reach and ROI. • Coordinate campaign timelines, budgets, and reporting with internal teams and agencies. Trade Marketing & In-Market Activation • Develop and implement trade marketing strategies to enhance product visibility in both formal and informal trade markets. • Manage large-scale activations and brand events in urban and regional markets beyond Dar es Salaam. • Work closely with retailers, distributors, and field teams to ensure effective execution. • Ensure compliance with marketing guidelines. • Understand player behaviour and ensure responsible marketing practices. Performance and sales tracking • Monitor and measure campaign effectiveness using sales data, dashboards, and analytical tools. • Adjust strategies based on performance insights to maximize ROI and sales conversion. Stakeholder & Vendor Management • Oversee activation vendors, field teams, and suppliers to ensure quality and timely delivery of marketing activities. • Collaborate with senior leadership to align campaigns with strategic business goals. Market Knowledge • Ensure campaigns are culturally relevant and resonate with diverse regional markets. • Leverage insights into Tanzanian consumer habits and media consumption patterns. Qualifications & Experience • Bachelor’s degree in Marketing, Business Administration, or related field. • Minimum 5 years of proven experience in trade marketing, brand activation, or TTL campaign management. • Background in gaming, lottery, betting, FMCG, or other high-pressure, sales-driven sectors preferred. • Proficiency in campaign performance tracking and reporting tools. • Excellent communication skills in English and Kiswahili. • Ability to work independently with minimal supervision in a fast-paced environment.