Brand Manager

About the position

Job Summary: Our client is a diversified manufacturing and trading group with a well-established product-based business structure , offering a broad portfolio across multiple categories. The company is seeking an experienced Brand Manager to lead brand planning, execute 360-degree marketing campaigns (ATL, BTL, Digital), and manage agency partners to ensure strong and consistent brand presence. Job Requirements: Assist in developing the annual brand plan and marketing calendar, then lead the execution of 360-degree marketing campaigns (ATL, BTL, Digital) for our product portfolio. Act as the primary day-to-day contact for all creative, media, and PR agencies, managing project timelines, budgets, and ensuring all briefs are executed to a high standard. Monitor and analyse key brand health metrics, campaign performance, market share, and competitor activities, providing actionable insights to the marketing leadership. Collaborate with Sales, Trade Marketing, and the Design Studio teams to ensure brand strategy and messaging are consistently communicated and executed across all channels. Support the go-to-market strategy for new product launches, including managing packaging development, creating sales enablement tools, and coordinating launch communications. Manage the brand marketing budget, including processing invoices, tracking expenditures, and ensuring all activities are delivered within the allocated budget. Lead the development of all brand-level content, including website copy, social media content, product catalogues, and corporate presentations, ensuring all materials align with brand guidelines Qualification & Experience: BBA/MBA in Marketing. 6 - 8 years of Direct experience in brand planning and strategy development to support overall marketing objectives. Experience in FMCG, Building Materials, Paints, or Durable Goods is highly preferred. Proven experience in managing 360-degree marketing campaigns and end-to-end agency management is essential. The role requires strong expertise in managing agencies and external vendors to ensure timely and quality deliverables. Proven experience in budget management, including planning, allocation, and cost optimisation, is essential. Location: Islamabad

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