Senior Content Writer (Hybrid)

About the position

Key responsibilities Plan and own the bilingual editorial calendar aligned to monthly KPIs (organic clicks, rankings, CTR, conversions, SQLs from gated assets). Write and edit English & Arabic content: blogs, website/landing pages, case studies, white papers, product sheets, email nurture copy, ad copy, social captions, and video/script copy. Build SEO briefs; perform keyword/intent research; optimize on-page (titles, H1H3, meta, internal linking, FAQs/schema) and collaborate with SEO on content hubs and interlinking. Ghostwrite LinkedIn posts and long-form articles for executives and sales leaders. Localize/adapt messaging per market (KSA, UAE, GCC) while maintaining brand voice and style guides. Interview SMEs; fact-check claims; ensure accuracy for regulated verticals (life sciences, legal, fintech, eLearning, manufacturing, ICT). Coordinate with Design/Video for creative assets; deliver clear briefs and final QA (grammar, tone, consistency). Track and report performance via GA4, GSC, Ahrefs/SEMrush, and Looker/Data Studio dashboards. Use AI writing assistants responsibly (per internal SOPs), ensuring originality, sources, and human editorial quality. Requirements 5-7+ years professional content writing with 2+ years in B2B; proven bilingual mastery (near-native English & excellent MSA Arabic). Portfolio showing measurable outcomes (traffic growth, rankings, CTR/CVR improvements, lead contributions). Strong SEO writing skills and familiarity with tools (Ahrefs/SEMrush, GA4, GSC, RankMath/Yoast, WordPress/Elementor). Experience producing sales-enablement assets (one-pagers, case studies, email sequences) and LinkedIn thought-leadership. Excellent research, interviewing, and editing skills; meticulous attention to detail and deadlines. Plus: knowledge of ABM content, webinar scripts, basic HTML/CMS, and PR/editorial workflows.

Place of work