Senior Marketing Strategist

About the position

Key Responsibilities Develop, implement, and oversee comprehensive marketing and content strategies aligned with business objectives Co-manage content direction and execution in close collaboration with the Content Lead to ensure strategic consistency and high-quality output Lead, supervise, and mentor a small marketing team. Provide clear, constructive, and growth-oriented feedback, fostering skill development and confidence—especially among younger team members. Demonstrate strong emotional intelligence in managing diverse personalities, work styles, and experience levels. Guide the Marketing Assistant in task execution, prioritization, and professional development Ensure brand consistency across all marketing channels, including digital, social media, and campaign materials. Review, refine, and approve marketing and content outputs to maintain quality and alignment with brand standards. Monitor campaign performance, analyze data and insights, and recommend optimizations for continuous improvement. Encourage collaboration, creativity, and accountability within the marketing team. Stay informed on emerging marketing trends, platforms, and technologies, including AI-driven tools. Utilize modern marketing and AI tools to improve efficiency, creativity, and strategic decision-making Qualifications: Minimum of 6 years of experience in marketing strategy, brand marketing, or a related senior marketing role. Proven experience leading and managing creative, multimedia, or content-driven teams. Strong background in content strategy, digital marketing, and integrated campaign planning. Demonstrated ability to provide constructive feedback and coach team members effectively. High level of emotional intelligence with the ability to mentor and motivate younger professionals. Comfortable and open to using AI tools for content creation, analytics, ideation, and workflow optimization. Excellent communication, leadership, and interpersonal skills. Strong analytical and problem-solving abilities. Highly organized, detail-oriented, and capable of managing multiple projects simultaneously

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