Paid Media Specialist – Mobile Apps

About the position

This role is for gaming growth professionals only — not HR, recruitment, or general marketing. What you’ll be responsible for •Plan, run, and scale UA campaigns for mobile games •Manage paid acquisition across Meta, Google, TikTok, Snapchat, Unity •Optimize CPI, CPA, retention, and ROAS •Own ASO for Apple App Store & Google Play (keywords, creatives, A/B tests) •Analyze performance, creatives, and funnels to drive growth •Work closely with product, design, and development teams •Support game launches, updates, and live ops campaigns Requirements (must-have) •Proven experience in Mobile Gaming UA •Strong hands-on experience with ASO (iOS & Android) •Deep understanding of CPI, LTV, retention, funnels •Experience with MMPs (Appsflyer, Adjust, etc.) •Data-driven and performance-focused mindset Nice to have •Experience in MENA gaming markets •Background in mobile or console games •Experience working with influencers for game growth Important This role is not for: •HR or recruitment •Social media or content marketing •General digital marketing profiles Only UA / Mobile Gaming professionals will be considered. -Location: Riyadh or Remote

Place of work