Media Lead

About the position

Work Schedule: Monday to Friday (4 days onsite, 1 day wfh) Location: Taguig Industry: Creative Agency Key Responsibilities: Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others). Develop integrated digital media strategies that align with business goals and growth objectives. Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales). Manage Seller Center accounts and oversee ad operations in real time. Analyze campaign performance data and convert insights into actionable strategies. Provide regular performance reports and recommendations for continuous improvement. Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution. Lead alignment meetings with key internal and external stakeholders on media strategies and results. Mentor and guide junior members of the media team, fostering growth and knowledge-sharing. Qualifications: Bachelors degree in Marketing, Advertising, Communications, or a related discipline. At least 7 years of experience in digital media planning, buying, and performance marketing. Demonstrated success in managing and executing high-impact digital campaigns. Comprehensive knowledge of digital advertising platforms, audience segmentation, and optimization techniques. Strong analytical abilities, with the capability to interpret data and turn insights into actionable business strategies. Exceptional communication, presentation, and stakeholder management skills. Background in retail, e-commerce, or consumer brand management is a plus. Practical experience with TikTok Ads and other emerging digital platforms is an added advantage.

Place of work