External Sales Consultant – Digital Marketing Solutions

About the position

External Sales Consultant – Digital Marketing Solutions Location: Blaauwberg / Bloubergstrand, Cape Town Salary: R35,000 – R53,800 basic + commission Role Summary Join a fast-paced digital agency focused on growing revenue in the local market Sell digital marketing solutions to new and existing clients Build strong relationships with decision-makers through consultative selling Present tailored digital solutions and close new business Services include SEO, Google Ads & PPC, websites, social media (organic & paid), content, hosting and conversion optimisation Field-based role with regular face-to-face client meetings Focused on South African SMEs and mid-market businesses Occasional travel outside the immediate area may be required Key Responsibilities Business Development & New Client Acquisition Identify and pursue new business opportunities through outbound prospecting, referrals, networking and targeted lead generation Build and manage a strong sales pipeline across relevant industries Set up and attend client meetings, including on-site visits Conduct needs analysis and present appropriate solutions Convert qualified opportunities into signed agreements Consultative Selling & Solution Design Conduct detailed discovery sessions to understand client business models, growth objectives, current marketing performance and budget parameters Recommend tailored packages across SEO, paid search, websites, social media marketing, content, hosting and conversion optimisation Explain digital strategies and outcomes in clear commercial terms, including lead generation, conversion improvement, visibility and ROI Prepare proposals and quotations aligned to client goals, scope and timelines Account Management & Relationship Building Build long-term client relationships Retain and grow accounts through upselling and cross-selling Ensure smooth handover to delivery teams Identify expansion opportunities within existing clients Pipeline & CRM Management Manage all leads, opportunities and activities in Pipedrive Maintain accurate pipeline stages and forecasting Track activities and follow-ups consistently Ensure deals progress efficiently toward close Market Feedback & Collaboration Collaborate with internal sales, marketing and delivery teams Provide insights on competitor activity, pricing expectations, service demand and common objections Support occasional marketing initiatives such as events and partnerships Minimum Requirements Completed tertiary qualification Minimum 3 years experience in external sales, consultative B2B sales or business development Experience within services, media, marketing or technology preferred Excellent written and spoken English Strong presentation and negotiation skills Passion for digital marketing and solutions-based selling Proven ability to build pipeline, manage a full sales cycle and close deals Valid drivers licence and reliable vehicle Willingness to travel locally and occasionally further afield Strong computer literacy including email, spreadsheets, proposal writing and CRM usage Experience with Pipedrive advantageous Advantageous Experience Selling digital services such as SEO, Google Ads, PPC, websites or social media marketing Existing local business network Experience selling to SME and mid-market clients Comfortable discussing performance metrics such as leads, conversion rates, cost per lead and ROAS Experience using structured sales methodologies Working Hours Standard weekday business hours Flexibility required for client meetings and travel Final hours confirmed during the interview process Performance Indicators Consistent achievement of monthly sales targets Revenue growth Healthy and accurate pipeline in Pipedrive Strong conversion rates from meeting to proposal and proposal to close Client retention and account growth through renewals, upsells and cross-sells High client satisfaction and smooth handover to internal teams Ideal Candidate Profile Driven, professional and commercially astute Confident engaging decision-makers Comfortable with face-to-face selling and travel Skilled at uncovering needs and presenting solutions Motivated by targets and commission Disciplined with follow-up and CRM usage Genuinely excited about how digital marketing helps businesses grow

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