CRM Manager

About the position

About Yousign Yousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant processes for SMEs and mid-sized companies. Hosted and processed entirely in Europe, we guarantee sovereignty, transparency and reliability. As a certified B-Corp, we combine innovation with responsibility – building trust at the heart of every digital exchange. We are entering a key moment as we expand from eSignature to the full Digital Trust chain. About the role Your mission We're looking for a CRM Manager to join our Inbound Marketing team and accelerate the growth of our Self-Serve business. Your role? Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs. You'll work closely with Revenue teams, with direct impact on our MRR . What you'll do Generate Self-Serve MRR (80% of your time) You'll own the signup to paid conversion rate and lead all CRM initiatives designed to improve it: Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base Test, learn, repeat : Run A/B tests, experiment with messaging, and continuously improve workflows Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell Track what matters : Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRR Support teams across the business (20% of your time) Bring your CRM expertise to other teams: Co-manage our newsletter with the Brand team Partner with Product on announcements and lifecycle updates Support Sales, RevOps, and PMM on CRM-related needs Provide clear reporting on all CRM initiatives Day-to-day, you'll also: Be our internal expert on Intercom and HubSpot (tool knowledge is a strong advantage) Manage communication pressure : Make sure prospects and customers receive coherent, relevant, and well-timed messages Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications - ensuring alignment and a smooth customer experience Keep data clean, reliable, and lifecycle management consistent across all touchpoints What you bring 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments Data-driven approach : You're comfortable with metrics, cohorts, dashboards, and experiment design Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging Business acumen: You evaluate ROI and prioritize accordingly Excellent writing skills in French (native) and English Customer-centric mindset with an understanding of product-driven communication Ability to juggle multiple projects and collaborate across teams Recruitment process 1 Interview TAM with Guillhem, Talent Acquisition Manager – 30 min 2 Interview with Lara, Hiring Manager – deep dive into your experience – 45 min 3 Case study presentation – showcase your strategic approach – 1 hour 4 Final conversation with Sophie, Director of Inbound Marketing – culture fit & vision alignment – 30 min Benefits Salary range : 47k-53k. BSPCE (ESOP) - stock options. Meal vouchers (Swile): €10.50/day, 50% covered by Yousign. Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign. Life & disability insurance: 100% employer-covered. Wellbeing: Axomove (4 physio sessions) and Moka.care (4 therapy/coaching sessions). Transportation: 50% reimbursement for public transport for hybrid workers. Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.). Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and “journée de solidarité.” Additional benefits: 1 volunteering day/year, learning & development budget, and more. Why join Yousign now? A mission that matters in a world challenged by AI-driven fraud A vision built on integrity A European & sovereign platform A certified B Corp The golden age of Yousign

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