Brand Manager - Global Cat

About the position

Real Pet Food Company | Crows Nest | Premium Pet Nutrition Ready to take full ownership of a premium, fast-growing brand? We’re looking for an experienced FMCG Brand Manager with strong traditional training to lead Trilogy across Australia and key Asian markets — shaping strategy, driving commercial outcomes, and delivering worldclass brand building. Reporting into the Senior Brand Manager you will contribute to the growth of the business by creating and executing brand plans across APAC. If you’re ready for more ownership, more influence, and a brand you can truly grow, this is the opportunity. 🐾 About Real Pet Food Co We’ve been pioneering fresher dog and cat nutrition since 1994. Our mission: help pets live healthier, happier lives with better food. With significant momentum across APAC, now is the perfect time to join. 🔥 The Role Ultimately, as Trilogy’s Global Brand Manager you will be the brand’s champion and be responsible for driving brand growth and delivering exceptional results. Working as part of the global marketing team. this role involves developing brand strategy, NPD and communications initiatives that are nuanced to local markets. Key responsibilities will include: Creating and executing annual brand plans – translate consumer and shopper insights into actionable brand strategies and impactful communications campaigns. Working closely with reginal marketing team to identify and understand nuances by market. Performance analysis – marry up insights from P&Ls, sales, brand health, consumer research to shape brand strategies Communications and media planning – lead above the line communications, influencer and PR campaigns to support brand planning and commercial objectives Budget and performance management – oversee budget management and allocation to optmised resource allocation and conduct performance analysis to influence brand planning Innovation – help deliver new and relevant innovation to the markets working closely with the Head of Innovation and project teams 💡 About You To be successful in this role you will already have strong marketing experience under your belt within a larger, FMCG business and be able to demonstrate where you have influenced strategy and driven growth. You will be passionate, tenacious and enjoy working in a fast paced but collaborative environment. Pet experience isn’t mandatory but a love for animals is! 3–5 years in Tier 1 or Tier 2 FMCG brand management Strong grounding in brand fundamentals and commercial drivers Experience with Nielsen/IRI The ability to thrive in ambiguity and deal with competing priorities and changing landscapes The ability to drive and manage cross functional collaboration- building relationships, collaborating with internal teams locally and in the region, senior stakeholders to ensure alignment and execution of brand plans Ability to influence stakeholders across the region and communicate effectively at all levels Strong presentation skills Experience managing projects from concept through to delivery A highly organised approach and enjoy working as part of busy team 💜 Why You’ll Love Working Here True brand ownership — you’ll make real decisions Role with regional reach across APAC Highly respected marketing leadership LinkedIn Learning + leadership & career development Pet-friendly office + Pawrental leave Anniversary day off, volunteering days, product discounts, parental leave and more 📍 Location Crows Nest Head Office (4 days onsite, 1 day WFH) Why Join Real Pet Food Co? Do work that matters We’re pioneering a fresher approach to pet food and constantly raising the bar for nutrition and quality. Make a real impact You won’t be a cog in the wheel here. We trust our people, give autonomy, and back great ideas. Growing and global With a fast-growing footprint across APAC, our journey is just getting started. Learn from the best Work with passionate, highly respected leaders and gain access to LinkedIn Learning, leadership development and internal mobility opportunities. We’re pet people Bring your pet to the office, enjoy Pawrental leave when you adopt, plus pet carer and compassionate leave. Generous benefits Anniversary day off Product discounts Volunteering days Novated leases Rewards program Parental leave What’s Next? This role is a full time role and you will be based on-site at our Crows Nest Head Office 4 days per week, with 1 day WFH. The selection process will include Two in-person interviews including presentation of a case study Psych Assessment Two reference checks. We are proud to be an Equal Opportunity Employer. Diversity isn’t a buzzword here — it’s part of our DNA. If you require any reasonable adjustments or accessibility support during the recruitment process, please contact people&culture@realpetfoodco.com.au . Please note: No recruitment agencies will be considered. We kindly ask that unsolicited profiles are not submitted.

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