Digital Marketing Optimization Specialist – German Speaking (EU)

About the position

Key Responsibilities Manage and optimize digital advertising campaigns, primarily Google Ads Monitor daily campaign performance and implement optimization strategies Conduct keyword research, bid adjustments, and budget optimization Analyze performance metrics and identify opportunities for improvement Ensure campaigns meet quality, policy, and performance standards Prepare basic performance reports and optimization insights Collaborate with internal teams to support overall marketing goals Required Qualifications Fluent German (written and spoken) Minimum 1 year of experience with Google Ads (mandatory) Basic understanding of online advertising and performance marketing Strong analytical and problem-solving skills Ability to work in a structured, process-driven environment Valid EU ID or Residence Card for Portugal (mandatory) Preferred Qualifications Google Ads certification Experience with PPC, paid media, or digital marketing roles Familiarity with analytics and performance measurement tools Ability to manage multiple campaigns simultaneously Salary & Benefits Competitive salary package Performance-related incentives Relocation package provided (where applicable) Health insurance Paid leave and public holidays Hybrid working arrangement Modern office location at LACS Santos, Lisbon International and multicultural work environment

Place of work