Channel Sales Manager (Sales Activation)

About the position

Role Overview The role will be responsible for planning and executing marketing and sales initiatives that drive revenue growth and brand visibility. This role leads high-impact sales activations, product launches, and promotional events to boost market performance. They work closely with cross-functional teams to ensure seamless execution and measurable results. Qualifications Bachelors degree in Marketing, Business, or a related field. Minimum 5 years of experience in sales activation, trade marketing, or brand activation within a fast-moving consumer goods (FMCG) environment. At least 3 years of leadership or people management experience. Proven track record in planning and executing sales promotions, product launches, and large-scale events. Strong project management skills with attention to detail and ability to handle multiple initiatives simultaneously. Excellent communication, negotiation, and stakeholder management skills. Ability to analyze sales data and measure activation effectiveness. Duties & Responsibilities Plan, manage, and execute sales activation programs to drive revenue growth. Coordinate new product launches, in-store promotions, and other marketing initiatives to maximize sales impact. Organize and oversee sales events, trade shows, and brand activations. Collaborate with sales, marketing, and operations teams to ensure timely and successful execution of activations. Monitor and report on the effectiveness of activations, providing actionable insights for improvement. Manage budgets, vendors, and resources associated with sales events and promotional campaigns. Ensure brand standards are consistently maintained across all activations.

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