Content Lead (F&B)

About the position

Role Overview: The Content Lead is responsible for leading day-to-day content planning and execution while supporting broader marketing and business objectives. This role balances hands-on creative work with team coordination, performance optimization, and close collaboration with Marketing and Strategy partners. Key Responsibilities: Content Planning & Execution Lead the execution of content initiatives aligned with established marketing and brand strategies Translate strategic briefs into clear creative direction for writers, designers, and producers Oversee content quality, consistency, and on-time delivery across channels Remain hands-on in content development when needed Performance Awareness & Optimization Review engagement and performance data to identify improvement opportunities Adjust creative execution based on feedback from Marketing and performance teams Support testing of formats, messaging, and visuals to improve conversion and effectiveness Communicate performance learnings clearly to the team Collaboration & Communication Work closely with Marketing Strategists to align creative output with campaign goals Participate in constructive discussions around performance without defensiveness Provide creative input while remaining open to iteration based on data insights Escalate risks, trade-offs, or misalignments early and professionally Team Leadership & Recognition Guide and support a small creative team or content contributors Provide clear feedback and coaching to improve execution quality Ensure individual contributions are recognized and communicated to stakeholders Foster a collaborative, motivated, and accountable team environment Creative Quality & Brand Alignment Maintain consistency with brand guidelines and visual standards Balance creative expression with data-driven objectives Ensure all content supports the intended audience journey and campaign goals Tools, AI & Workflow Use AI tools to support ideation, drafting, quality checks, and production efficiency Follow established AI and brand governance guidelines Contribute to improving content workflows and processes Qualifications & Experience 4–5 years of experience in content, creative, or brand-related roles Prior experience leading projects or mentoring junior creatives Working knowledge of content performance metrics (engagement, CTR, conversion support) Strong collaboration skills with marketing or strategy teams Comfortable receiving and applying data-driven feedback Exposure to AI tools for content or creative production is an advantage

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