Social Media Specialist - 1077 - Cape Town, South Africa

About the position

About the client: Our client is a law firm based in Florida, focused on providing trusted legal services to individuals and businesses. The firm emphasises professionalism, credibility, and accessibility, with a strong need for its online presence to reflect those values. Its primary market includes clients seeking legal expertise in the Central Florida region, many of whom engage with the firm through mobile and digital platforms. About the role: We’re looking for a Social Media Specialist who can create, design, and manage digital content that enhances the firm’s professional image and strengthens engagement with its audience. The ideal candidate combines strong copywriting, graphic design and video editing skills with an understanding of social media strategy. This role involves developing content that communicates the firm’s expertise in a professional yet approachable way — ensuring consistency across all online channels. What you’ll be doing: Develop and write engaging copy for social media posts across platforms (e.g., LinkedIn, Facebook, Instagram) Design branded graphics and visuals with overlays that align with the firm’s professional identity Create content calendars and plan regular posting schedules in coordination with the client Collaborate with the client for input on topics and messaging, then independently produce creative content Manage and monitor social media accounts, engagement, and follower interactions Maintain consistency in tone, voice, and design across all social channels Track social media performance metrics and recommend improvements based on analytics Stay updated on social media trends and best practices for professional services industries Who are we looking for? 3–5 years of experience in content creation, copywriting, or social media management Strong graphic design skills (experience with Canva, Adobe Suite, or similar tools) Proven ability to manage social media channels for professional brands or agencies Excellent written communication and storytelling skills Understanding of social media analytics and performance reporting Experience collaborating with US-based clients and law firms is preferred. Ability to work independently, take ownership, and provide regular progress updates Position: Social Media Specialist Working Hours: EST Holidays: US Holidays Salary: USD 1200 - USD 1500 per month Internal Job ID: 1077

Place of work