B2B Performance & ABM Marketer

About the position

Join the Frends marketing team and impact our growth journey 🚀 

At Frends, we’re reshaping the future of enterprise integrations and automation. Our European-born, developer-loved platform empowers IT and business teams alike to connect systems, streamline operations, and build for an AI-powered future. 

With rapid growth and a bold roadmap ahead, we’re expanding our marketing team, and looking for a B2B Performance & ABM Marketer who’s ready to evolve. We are mainly looking for someone located in Sweden, Finland, or the Netherlands.

This role is ideal for a performance marketer with a B2B SaaS background who has a track record on ABM campaigns, conversion optimization (whether paid, organic, or website), and wants to grow beyond and own the full demand generation journey, from awareness to pipeline, from acquisition to expansion.

The role offers incredibly high flexibility, and the team is fully onboard with an AI-first mindset, building 'vibe-coded' creative campaigns, running thought-leadership ads across various ICP tiers, and building workflows for signals and intent-driven outbound sequences... You name it! This is a fabulous playground for learning, growth, and impact!

• ABM Execution: Design and execute industry and ICP-tier (ABM 1:1 perhaps) based campaigns targeting strategic accounts across multiple channels, aligned with sales. The industries, ICP, and even campaign messaging are defined even.

• Paid & Organic Campaigns: Work with a performance marketing agency and take ownership of paid media (LinkedIn, Google, Bing) and organic strategy, with a sharp eye on CAC and conversion. You’ll craft and scale campaigns that fuel our pipeline. ABM or otherwise.

• Website Strategy & CRO: Lead website optimization with a focus on buyer journeys, messaging alignment, and conversion rates. You’ll ensure our most important asset performs like a growth engine.

• Intent-based outreach strategy: Build workflows, signal-based strategies alongside RevOps to support sales with being effective on their outbound strategy.

• Performance Insights: Own tracking, dashboards, and reporting. Use data to drive decisions, align with sales, and show marketing’s impact on revenue.

Why Frends?

• Competitive Compensation: Earn a fixed salary adequate to your expertise (approx. 6000-7500€/month) & benefits.

• Exciting Role & Professional Growth: Engage in a role that allows you to continuously learn and impact our growth journey.

• Innovative Environment: Be part of a forward-thinking company with a strong focus on innovation.

• Collaborative Culture: Work closely with our marketing, sales, and other supportive colleagues.

• Trust, freedom, and flexibility: Enjoy our low hierarchy and flexible and relaxed organizational culture.

• Flexible Work Mode: Enjoy modern, flexible working times and hybrid work options.

Read from our blog why talents choose Frends and why Frendszies stays with us.

What You Bring

• 6+ years in B2B performance or demand generation roles, ideally in B2B. Even better if there's track record in selling to IT audience (CIOs, IT leaders, Enterprise Architects)

• Proven track record in ABM campaign success and collaboration with sales

• Experience with paid media management and campaign optimization

• Hands-on experience with website CRO, landing pages, and funnel analytics

• Proficiency with CRM and marketing automation (HubSpot)

• Analytical thinker who thrives on iteration, KPIs, and business impact

• A proactive mindset, you own results and aren’t afraid to challenge the playbook

• Excellent written and spoken English

Extra plus if you have:

• Experience in integration tech (iPaaS, API management, automation)

• Familiarity with AEO/SEO, A/B testing tools, or tools like Storylane

• Interest in AI-driven marketing technologies and how they shape demand

The toolstack being used:

• Hubspot (CRM and also used for CMS)

• Dreamdata (ABM / attribution / customer journeys)

• Lovable (vibe coding, applications)

• Dealfront (website, account intelligence)

• Cognism (sales intelligence)

• Asana (project, task management)

• Frends (yes, we do our own workflows in our tool)

• Profound (AEO)

• Wynter (occasionally for ICP research)

• ... other tooling to build AI workflows, etc

Logistics: We are looking for a person who is located in Sweden, Finland, or the Netherlands or willing to relocate to one of these locations. We run quarterly offsites with the team and twice a year, we do a Sales Kick-Off (SKO) together with sales, customer success, marketing, and product.

Interested in joining us?   

If you're ready to join a dynamic, growing company, please submit your resume explaining why you're the perfect fit for this role. Get in touch, and let's connect!

Additional Information

• The start is flexible according to your situation.

• You will report to the Fractional CMO and maintain close collaboration with the rest of the marketing and sales teams.

• Our recruitment process includes around four discussions. To ensure a smooth and informative process, you will meet at least our People Integrator, our CMO and a Marketing team member, and the CRO. Case study and reference checks are also included.

  Want to know more about Frends?

Frends is our own modern, low-code integration platform developed by our own R&D team. Frends solves the digitalization challenges of both global and smaller customers and in both private and public sectors in various industries. 

Recognized in the Gartner® Magic Quadrant™ for Integration Platform as a Service, Frends continues to grow rapidly in the Nordic, European, and global markets.

Frends is also awarded in G2 review with the "Momentum Leader (API Management)," "Best Usability," "Easiest to Use & Admin," "Highest User Adoption," "Most Implementable," "Fastest Implementation," and "Fastest Time to Value" badges in 2025. Our customers give us 4.7 out of 5 stars on Gartner Peer Insights.

Place of work